He is set to unveil Silicon Valley’s blueprint at the said event.
In its announcement, the Digital Marketing Association of the Philippines (DMAP), a leading organization known for its excellence and innovation in digital marketing, will spotlight the power of communication and social innovation.
This, as global emerging technologies expert and former communications executive at Facebook and SpaceX Dex Hunter-Torricke joins the tenth edition of the Digital Congress (DigiCon), which will happen on October 16 to 17, 2025, as its keynote speaker.
Currently serving as an independent strategic communications adviser to major technology companies and political leaders in the US and the UK, Hunter-Torricke brings over a decade of experience from the heart of the technology industry, having managed communications for some of Silicon Valley’s most influential leaders and companies.
Headlining the first day of the two-day conference, which will take place at the Manila Marriott Hotel in Pasay City, his keynote is expected to provide over 2,000 attendees with a blueprint for navigating personalization in a tech-driven world and unlocking strategies for scalable, impactful connections.
“The entire future of communications and reputation-building depends on personalization. Every organization and industry today is facing a vortex of massive challenges and intensified competition. Investing in meaningful experiences that truly meet the needs of individuals is critical for building long-term connections between consumers and businesses,” said the keynote speaker.
BACKGROUND
Prior to his career at Silicon Valley, Hunter-Torricke began his career at the United Nations in 2008 as a speechwriter and spokesperson for UN Secretary-General Ban Ki-moon.
He later served as Mark Zuckerberg’s personal speechwriter and led the executive communications team at Facebook from 2012 to 2016.
Hunter-Torricke then joined Elon Musk’s SpaceX as a senior director of communications and, later, served as the head of communications for the Oversight Board for Meta, the independent body responsible for overseeing the most challenging content issues for Facebook and Instagram.
He was also Google’s first executive speechwriter, supporting CEO Larry Page and Executive Chairman Eric Schmidt.
DIGICON 2025
Themed “The Age of ‘i’: The Power of Personalization,” the tenth iteration of Southeast Asia’s premier digital convention will gather global and local experts, thought leaders, and pioneers.
The two-day affair will offer opportunities to learn, interact, and collaborate across five focused tracks: Innovation (AI), Intelligence (Data Science), Immersive (Retail and Activations), Impact (Brand Building), and Integration (Business Transformation).
These tracks, along with various practical and immersive activities, aim to enable attendees to explore the latest trends and emerging technologies in personalized marketing, fostering a culture of innovation and collaboration among industry professionals.
Founded in 2007, the Digital Marketing Association of the Philippines (DMAP), formerly IMMAP, is hailed as the ,center of excellence and innovation in digital marketing in the country,” which is powered by a collective of “forward tinkerers” who are shaping the future of digital transformation in the country.
DMAP currently has over 250 members, including enablers of brands, advertising agencies, and digital transformation advocates.
Throughout the years, DMAP has spearheaded initiatives to drive digital learning, skills development, and camaraderie in the advertising and marketing industries.