This, as the Korean value-focused coffee chain is accelerating its expansion overseas.
In its disclosure and press statement, Filipino fastfood giant Jollibee Foods Corporation (JFC= announced plans for South Korean coffee chain Compose Coffee, where it holds a majority stake in.
According to JFC, which bought its stake in the homegrown coffee brand back in 2024, it saw a strong signal in Taiwan, having attracted strong crowds during the pre-opening of its first store—noting that it is a “highly encouraging start” in a new market.
Customers, it told, began lining up as early as 8:00 am, with demand building throughout the day. At peak periods, the store even sold approximately one cup every 20 seconds, while wait times. stretched up to two hours.
The store featured a Korea-inspired menu, which resonated strongly with local consumers, with signature items such as the iced Americano, red bean injeolmi milkshake, and dalgona latte emerging as customer favorites.
The first Taiwanese store was able to generate approximately NT$70,000 in Day 1 sales, which Jollibee said reflects strong excitement around the brand’s arrival.
The response was also said to underscore the appeal of Compose Coffee’s value-driven offering, which combines “high-quality delicious beverages, competitive pricing, and generous serving sizes.”
Moreover, the brand was able to leverage K-pop’s sustained momentum, anchored by BTS’ return to the stage and band member V’s continued ambassadorship, which both helped elevate buzz and encourage first-time trial among new customers.
Overall, the opening performance was said to have also reinforced the brand’s ability to generate immediate consumer demand outside its home market in South Korea and supports its positioning as a scalable growth platform within the Jollibee Group portfolio—marking another milestone in Compose Coffee’s strategic international expansion.
Furthermore, insights from the pre-opening will be used to further enhance operations and customer experience ahead of the official launch.
“We are encouraged by the strong early response to Compose Coffee’s proposition in Taiwan,” expressed Jollibee Group CEO for the International business, Richard Shin.
He added, “We believe the brand has unlimited potential to become a leading global brand. Built around great-tasting, quality coffee at accessible prices-Compose Coffee is designed for everyday enjoyment-supported by a simple, efficient store model that can scale across markets.”
In the same statement, Jollibee disclosed that the brand’s proven store format and value-led menu are set to be replicated across international markets.
Jollibee’s expanding coffee and beverage portfolio continues to gain traction globally, with Compose Coffee forming part of the company’s growth ambitions in this segment, including its previously announced plans to launch in the Philippines.
“The brand’s entry into Taiwan provides early learnings that will support disciplined expansion as Compose Coffee prepares to enter the Philippine market this year,” the company disclosed.
Moreover, Compose Coffee’s “Pour Over Coffee” is now available in every room at Hotel 101 Madrid in Spain, which features approximately 500 rooms. The daily in-room coffee consumption in this partnership is seen as a stable annual recurring revenue stream from this key account.
With an established network of approximately 3,000 stores in South Korea, Compose Coffee is said to represent a profitable and scalable growth platform that contributes meaningfully to Jollibee Group’s expanding international business.
Compose Coffee has also earned strong consumer recognition in its South Korea, including highest customer satisfaction rating among the country’s leading low-cost coffee franchises recent survey by the Korea Consumer Agency (KCA).