Despite this, it will continue to air on GMA and other platforms.
On Tuesday, December 31, ABS-CBN’s noontime program ‘It’s Showtime’ aired for the final time on GMA’s secondary channel GTV, where it has been airing since July 1, 2023.
While there were no statements issued by the Kapamilya and Kapuso networks, teaser plugs began airing in the past few days for the show’s replacement on the said channel.
Taking over the 12:00 noon slot on GTV is the new movie presentation block ‘Noontime Movie Hits,’ which begins airing on New Year’s Day, January 1, 2025.
This development comes a week after GMA and ABS-CBN jointly confirmed the continued simulcast of ‘It’s Showtime’ on the flagship channel in 2025 after striking a new broadcast deal.
‘It’s Showtime’ first entered the Kapuso turf by airing simultaneously over GMA’s secondary channel in July 2023.
This happened after the program formally ended its blocktime agreement with rival network TV5 the day before.
Back then, the set-up was GMA Network having two noontime shows, with ‘Showtime’ on GTV, while TAPE, Inc.’s final iteration of ‘Eat Bulaga,’ which was later renamed ‘Tahanang Pinakamasaya,’ broadcasting over the main channel.
After the cancelation of the TAPE-produced program in March 2024, GMA and ABS-CBN entered into a new agreement that allowed ‘It’s Showtime’ to take over the prime noontime slot of channel 7 — becoming the first-ever Kapamilya show to do so in the history of both networks.
Starting January 1, 2025, ‘Showtime’ will simultaneously air on free-to-air stations GMA, ALLTV, and A2Z, pay television network Kapamilya Channel, and online via Kapamilya Online Live and iWantTFC.
Abroad, it is also available on The Filipino Channel (TFC) and GMA Pinoy TV.