Specifically for their celebrity partnerships and creator-led Instagram campaigns.
NYMA talents Christian Bautista, Kat Bautista, Buji Babiera, and Raco Ruiz have been named finalists at the Hashtag Asia Awards 2026.
The Hashtag Asia Awards, organized by MARKETING-INTERACTIVE, celebrates the region’s most effective, creative, and impactful work in social media marketing. For 2026, three campaigns featuring NYMA talents have been shortlisted across two categories.
In the Best Social Media Partnerships: Celebrities category, Skechers Philippines’ Christian and Kat Bautista for Skechers was named a finalist.
The said campaign brought together Christian and Kat Bautista in a lifestyle-led partnership that highlighted the brand through a natural, personality-driven approach.
The other two talents who have received finalist nominations in the Best Campaign by a Micro Influencer category were Buji Babiera and Raco Ruiz.
Their nomination recognized their individual Instagram uploads that brought brand stories to life through creator-led content.
Babiera was shortlisted for his Instagram upload for AIA Philippines’ Rethink Healthy campaign—which tapped into Buji’s distinct storytelling and everyday relatability to help bring the brand’s health and wellness message closer to audiences online.
Meanwhile, visual artist and creator Raco Ruiz was also named a finalist for his Instagram upload for Burger King’s The Big 4 Students Try The Whopper — which showcased Raco’s creative voice and appeal to a highly engaged youth audience.
NYMA told Trendrod that these finalist nominations reflect its growing work in “building meaningful brand partnerships across both traditional celebrity talent and digital-first creators.”
“From lifestyle and wellness to food and youth culture, the shortlisted campaigns highlight how NYMA talents continue to connect brands with audiences through content that feels authentic, entertaining, and culturally relevant,” the company shared.
The Hashtag Asia Awards 2026 Gala Dinner will take place on Friday, July 10, 2026, at Sofitel Singapore City Centre, where this year’s winners will be announced.