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ENHYPEN launches new brand identity ahead of first comeback as six-member team in August

A new look signifying the start of the group’s new chapter.

A new look signifying the start of the group’s new chapter.

On Saturday, June 27, Korean music label BELIFT LAB unveiled the over one-minute-long clip featuring the K-pop group ENHYPEN.

All six members of the boy band are present in the said video, with Jay, Jake, Sunghoon, Sunoo, Jungwon, and Ni-Ki showcasing the renewed brand identity of the team.

Heavily centered around the core concept of circles, fans see the members as they enter a “new dimension beyond ENHYPEN,” which sees more geometrical shapes and thorny icon come to life.

The video ends with the slate of new official logos to be used by the team as it officially kickstarts a new era as a six-member group.

Courtesy of HYBE Labels / YouTube

The video comes after the confirmation of their upcoming comeback on August 21, 2026 with their next extended play entitled The Sin: Bliss.

It is the follow-up to their previously released mini-album, The Sin: Vanish, which was issued last January and served as their final record as the original seven-member lineup.

It was last March when Heeseung left the band to launch his solo career, with his first single album, Ride Or Die, having dropped last Monday, June 22 under his pseudonym Evan.

ENHYPEN was formed through the survival reality show I-Land and made their official debut in November 2020.

Since then, they have released multiple successful extended plays and albums, which featured songs like Given-TakenTamed-DashedPolaroid LoveBite MeXO (Only If You Say Yes), and No Doubt.


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