It will be positioned as an “active wellness township” featuring private villas, residential lots, commercial developments, curated leisure and wellness amenities.
On Wednesday (April 15), property giant Megaworld announced that it has reached a partnership with CG Hospitality, the hospitality arm of multinational CG Corp. Global that owns the globally-acclaimed The Farm at San Benito, which is then operated by Marriott International under ‘Autograph Collection.’
This, as the property giant Megaworld is set to begin land development for San Benito Private Estate in the coming months—including the construction of roads, key infrastructure and vital township components within the company’s 25-hectare integrated active wellness township located in Lipa City, Batangas.
The estate, according to the company, will soon feature a “diverse mix of curated residential offerings” which will have varying themes and concepts, including private villas and exclusive residential lots, commercial developments, as well as leisure, recreational, and holistic wellness facilities.
Megaworld also confirmed that around 50% of the township’s total land area will be dedicated to lush, open spaces, including natural parks, forest reserves, and preserved terrain.
There will also be dedicated sports and leisure hubs, an active adult center, and expansive green and wellness parks, as well as nature walking trails that will have panoramic views of the Malarayat Mountains, complemented by lush forests and natural waterways.
In addition, it is also said to be having a design philosophy “anchored in seamless integration with nature, brought to life by internationally acclaimed designers renowned for some of the world’s most iconic luxury leisure and wellness developments.“
Future residents of San Benito Private Estate will have access to the health and wellness facilities of The Farm at San Benito, Autograph Collection, which offers comprehensive health programs and professionally supervised treatments.
“The Philippines remains a premier global destination for medical and wellness tourism, which is why we are excited to jumpstart the first phase of development of San Benito Private Estate,” said Kevin Tan, President and CEO, Alliance Global Group, Inc., the parent company of Megaworld.
He added, “We are developing this wellness community to celebrate and honor the natural beauty of Batangas, and at the same time provide our future residents and guests with direct, seamless access to the country’s most celebrated wellness sanctuary, The Farm.”
For her part, Megaworld President and CEO Lourdes Gutierrez-Alfonso noted, “We are very conscious about making sustainability, wellness, and longevity the key benchmarks of our new developments.“
She emphasized, This partnership with The Farm allows us to integrate global wellness standards into the very identity of San Benito Private Estate, helping us create a community where health is a way of life.”
Megaworld earlier disclosed it is investing P12-billion in the development of San Benito Private Estate, one of its three township developments in the province of Batangas.
The company has also raised its capital spending program to PHP65 billion this year as it accelerates the expansion of its township developments nationwide, particularly outside Metro Manila.
Meanwhile, for CH Corp Global and CG Hospitality, its Managing director and CEO Rahul Chaudhary said, “San Benito Private Estate in partnership with The Farm – An Autograph Collection represents the next evolution of wellness hospitality – where everyday living is designed around prevention, recovery, and longevity.”
“Partnering with Megaworld allows us to scale The Farm’s evidence-based wellness programs into a residential community, giving residents direct access to holistic wellness, curated lifestyle programming, and resort-grade hospitality,” he added.
CG Hospitality is looking to expand globally across 15 to 20 destinations over the next five years, with ongoing discussions to take the concept of the San Benito Private Estate to international markets—positioning it as a flagship model for future wellness-led communities worldwide.
In partnership with major international hotel brands, CG Hospitality’s portfolio now has over 230 hotels and resorts in 12 countries and 130 destinations with over 15,000 keys.