The platform is carrying the league’s games live and with no additional cost to subscribers.
On Tuesday, October 14, Prime Video Sports unveiled the new NBA on Prime studio, which is located at the Amazon MGM Studios in Culver City, California, USA.
The exclusive preview was attended by the executives of both Prime Video and Amazon MGM Studios, the NBA on Prime on-air talent including basketball legends Blake Griffin, Dirk Nowitzki, Steve Nash, Udonis Haslem, John Wall, Rudy Gay, Candace Parker, Dwyane Wade, Swin Cash and Brent Barry.
Alongside them were host Taylor Rooks, announcer Ian Eagle, sideline reporters Cassidy Hubbarth and Allie Clifton, analyst Stan Van Gundy and more.
The evening opened with red carpet arrivals followed by a 30-minute program demonstrating the new studio’s capabilities, introducing on-air talent and highlighting what fans can expect from NBA on Prime.
The program included a discussion between Eagle and Jared Stacy, Head of Global Live Sports Production at Prime Video, and continued with a panel moderated by Rooks featuring Nowitzki, Nash, Haslem, and Griffin.
Designed to transcend the concept of a traditional TV set and bring fans closer to the game, the NBA on Prime studio features a dynamic landscape for premiere NBA coverage.
Key highlights include the All-LED Regulation Half Court and Hoop—the largest high-resolution studio floor in America and will be a technical and cultural centerpiece of the NBA on Prime studio show to be used for demonstrations and more.
During the preview, Haslem invited Wall, Gay, Parker and Wade to the stage to demonstrate how the studio’s all-LED regulation half court will be used throughout the season.
The entire space will be wrapped in 2300 LED monitors to create an immersive experience for viewers.
Meanwhile, the main anchor desk will be shot from the second level mezzanine of the multilevel set, ensuring depth and constant view of the court.
In addition to that, the lounge area to be used primarily for the NBA Nightcap postgame show will curate an inviting atmosphere making viewers feel at home with the NBA on Prime team as they interview guests and dive into deep analysis of the game.
The program concluded with a celebratory toast for the NBA on Prime launch by Wade and Parker.
The NBA on Prime coverage begins on Friday October 24 at 7:00 pm ET (Saturday, October 25 7:00 am Philippine time) with the pregame show, live from Culver City.
The season tips off with a doubleheader featuring the Boston Celtics and New York Knicks at 7:30 pm ET (Saturday, 7:30 am Philippine time).
That game will be followed by Minnesota Timberwolves and Los Angeles Lakers at 10:00 a.m. ET (Saturday, 10:00 am Philippine time).
The all-star studio team will also provide half-time coverage, with every game night to be followed by NBA Nightcap—a one-hour postgame show featuring player interviews and in-depth analysis of the game.
In between doubleheaders, Prime will bridge games with The Crossover, continuing live coverage from the NBA on Prime studio.
NBA and Prime Video inked last May the 11-year global media rights agreement between both parties, which will see Prime Video customers in the Philippines receive, at no additional cost, exclusive coverage of 67 regular-season NBA games.
Included in the package are seven games from the Knockout Rounds of the Emirates NBA Cup, all games of the post-season SoFi NBA Play-In Tournament, and the first and second round games of the NBA Playoffs.
Following this, in 2026, Prime Video subscribers will also be able to stream 30 regular-season WNBA games each season.
From the championship game of the WNBA Commissioner’s Cup onwards, Prime Video will also be the exclusive home for WNBA postseason games and its one first-round series each year, seven semi-final series, and three WNBA Finals games within the span of the 11-year contract.