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Dermorepubliq sees surge in sales; maintains leading position in beauty, personal care category on TikTok Shop Philippines

With the brand seeing growth in the demand for its products that have been specifically developed for sensitive and acne-prone skin.

With the brand seeing growth in the demand for its products that have been specifically developed for sensitive and acne-prone skin.

Filipino skincare company Dermorepubliq has reported continued growth as it also continues to maintain its position in a popular e-commerce platform.

It was able to maintain its position as the Top Beauty and Personal Care Brand on TikTok Shop Philippines, where it was also able to build upon a multi-year track record of digital performance.

Last July 13, it won the Innovative Content Award at the TikTok Shop Summit 2026, which follows its earlier recognition after winning the Emerald Award for Top Beauty Brand at the TikTok Shop Annual Awards 2025 and Best Local Hero Campaign at the TikTok Ad Awards 2024.

Over at its marketing side, the brand also innovated and earned a Gold Stevie at the 2026 Asia-Pacific Stevie Awards for its viral “breakup” billboard campaign, which positions Dermorepubliq among the fastest-growing local beauty enterprises in Southeast Asia.

Beyond relying solely on viral momentum, the also has a scaled live-commerce setup and an extensive network of affiliate creators.

This move reflects recent industry insights indicating that modern consumers increasingly rely on peer recommendations, real-time product demonstrations, and creator transparency before making a purchase.

Dermorepubliq also reaffirmed this community-first approach at the TikTok Beauty Fest 2026, returning to the main stage to lead masterclasses on skin education and showcase local cosmetic research.

These achievements also build upon a massive 310% year-on-year (YoY) revenue surge from 2024 to 2025 of the brand, which was fueled by high consumer demand for the brand’s science-backed, dermatologically-tested, and accessible formulations

Leading this volume were Dermorepubliq’s two flagship products: the 5% Niacinamide + Hyaluronic Acid Serum and the viral 7% Glycolic Acid Toner, which crossed 3 million units sold and 1.5 million units sold on the TikTok Shop Philippines.

Together, these two products alone account for over 4.5 million units in sales, highlighting a shifting trend among Filipino consumers toward dermatologically-focused, affordable skincare solutions.

The level of growth we’ve achieved reflects the fundamental shift in how Filipinos approach skincare,” noted Keith Sta. Barbara, Founder and CEO of Dermorepubliq.

Capitalizing on its digital market share, Dermorepubliq is also executing an omnichannel growth strategy for the second half of 2026 and is venturing into the holistic health and wellness market with the launch of its newest products: the DermoWhite+ S-Acetyl Glutathione Capsules and DermoSip Collagen Juice.

The brand is also translating its digital dominance into a growing physical retail footprint by expanding to select Watsons stores nationwide alongside dedicated brand kiosks in SM Fairview, SM Masinag, SM Tanza, SM Sta. Mesa, and Riverbanks Center.

Our goal has always been to make science-backed formulations accessible to those with sensitive skin without breaking the bank. Crossing these unit milestones proves that local consumers value transparency, efficacy, and clinical research above traditional brand prestige,” Sta. Ana furthered.

Dermorepubliq is a local skincare brand founded in 2020 and specializes in science-based formulations, with the company offering a growing range of meticulously crafted products designed for men and women aged 18-35.

The brand combines affordability, efficacy, and is both dermatologically tested and hypoallergenic, empowering young adults to embrace their skin’s natural beauty.


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