The longest-running reality show in the country is set to have a brand new home, literally.
In a video uploaded onto his TikTok account, ABS-CBN Head of TV Production and Star Magic Laurent Dyogi personally confirmed a major development regarding the franchised reality program Pinoy Big Brother.
The said program, which concluded its most recent Celebrity Collab Edition 2.0 last February, will be making a comeback soon and similar to its predecessor, it will be another partnership between ABS-CBN and GMA Network.
According to the Kapamilya executive, “Na-announce naman na ‘to dati na magkaroon na naman ng PBB edition ‘yung collaboration with GMA-7.”
“Abangan niyo ang mga detalye n’yan. At ‘yung mga nagtatanong kung may audition, abangan niyo [kung] ano’ng announcement ng PBB team,” he added.
Dyogi also called it an “exciting season,” as it will be the first season to be conducted in a still undisclosed new location as the former original lot, located right in front of ABS-CBN’s ELJ Communications Center, has been closed down for good.
“Exciting po ‘yan dahil ang bahay niyan ay, as you know, nilisan na natin ‘yung lumang Bahay Ni Kuya [that] has been there for 21 years,” with Dyogi also looking forward to new dynamics.
Pinoy Big Brother was launched in 2005 amidst the reality and game show frenzy that swept the nation, with Nene Tamayo hailed as its first winner.
After its first season, which became a cultural phenomenon, the program went on to have various editions exclusive to a particular group such as Celebrity and Teens.
In the past decade, however, these editions have since been fused into one — a practice that began with All In in 2014, followed by 737 in 2015, ‘Lucky 7’ in 2016, and Kumunity in 2021.
In early 2025, ABS-CBN and GMA inked a partnership deal that paved the way for the groindbreaking Celebrity Collab Edition, which featured cast members from both Star Magic and Sparkle, the respective talent management groups of both networks.
Due to its success, a Celebrity Collab Edition 2.0 was greenlit and saw teen stars from both agencies live under one roof throughout the season.
