It strengthens the brand’s commitment to science-backed skincare created for sensitive Filipino skin.
Dermorepubliq, one of the country’s fastest-rising skincare brands, has introduced its “Welcome to the Republiq,” skincare campaign which brings a fresh and modern reintroduction of the brand.
This highlights clinical credibility, ingredient transparency, and research-driven formulations. It aims to build a community that values reliable, evidence-based skincare instead of trends or trial-and-error routines.
Leading the rollout is the campaign video, which showcases Dermorepubliq’s purpose of helping Filipinos achieve healthier, more resilient skin.
The video has since gained over 48.3 million views on TikTok, and spotlights how the brand addresses everyday Filipino skin concerns such as humidity-triggered irritation, oil imbalance, and environmental stress.
Adding to this momentum is another viral video, “Science-based Skincare? Do It With Dermo mo na ’yan!,” which has reached 6.2 million views in just four months.
According to Dermorepubliq, their products have been developed through clinical research and uses active ingredients at proven concentrations. All formulations then undergo rigorous testing to ensure visible results, while remaining gentle for the country’s largely sensitive-skin population.
This approach reflects the brand’s three core pillars: science-backed formulations, solutions made for Filipino skin, and a community whose real experiences guide innovation.
Founder and President of Dermorepubliq Keith Sta. Barbara shared, “Filipinos deserve skincare that goes beyond buzzwords. Every Dermorepubliq product is grounded in research, data, and real results. Great skin should be accessible and backed by science.”
He added, “We are redefining how sensitive skin is cared for in the Philippines by building a community that values transparency, education, and long-term results.”
Furthermore, “Welcome to the Republiq” also builds on a nationwide conversation the brand sparked in October about the shift from the traditional “hiyang” mindset to embracing more scientific and evidence-based skincare decisions, with the ongoing discussion also reflecting the company’s leadership in shaping a more informed and empowered skincare community.
Dermorepubliq is a local skincare brand founded in 2020, specializing in science-based formulations that prioritize quality and results.
Dermorepubliq offers a growing range of meticulously crafted products designed for men and women aged 18-35 and combines affordability, efficacy. It has a strong presence on platforms like Shopee, Lazada, TikTok, and physical stores at SM Masinag and SM Tanza.