The recognitions keep coming for the popular food content creator.
‘Lumpia Queen’ Abi Marquez has been chosen as one of this year’s Mansmith Young Market Masters Awardees (YMMA), which will be awarded during a ceremony at the Carlos P. Romulo Auditorium, RCBC Plaza in Makati on July 23, 2025.
Now celebrating its 20th year, the Mansmith YMMA honors outstanding Filipinos aged 35 and below who are driving meaningful impact in their industries through innovative, strategic, and purpose-driven work.
Marquez joins the ranks of previous Mansmith awardees like Edgar “Injap” Sia II, Founder of Mang Inasal and DoubleDragon Properties (YMMA 2010 for Entrepreneurial Marketing); and Avin Co Ong, Founder and CEO of Fredley Group behind brands like Macao Imperial Tea and Nabe (YMMA 2022, Entrepreneurship).
Also part of previous winners are Kim Frances Lato, Founder and CEO of e-commerce platform Kimstore (YMMA 2021, Entrepreneurial Marketing); and Cza Sevilla, Founder and CEO of Avocadoria (YMMA 2024).
As a young food content creator championing Filipino cuisine on the global stage, Abi’s inclusion in the YMMA not only represents the growing power of the next generation to reshape industries in bold and creative ways, but also her ability to market herself as a brand.
At 25, Abi has already made significant contributions to the Philippine food and content landscape by sharing viral recipe videos that rack up millions of views, earning back-to-back local and international awards, and collaborating with some of the world’s most respected chefs and creators like Gordon Ramsay.
With that, her content has sparked a renewed interest in home cooking, particularly among the youth and showed that digital influence can translate into cultural impact by using her voice to make Filipino cuisine more approachable, visible, and respected globally.
The Mansmith YMMA is also the latest in the string of awards won by Abi, who has clinched recognitions left and right in the past few months, such as the prestigious WIBA Awards, Telly Awards, and Hashtag Asia Awards 2025.