Featuring the memorabilia of the world-renowned athlete.
A new groundbreaking lifestyle and cultural
destination is set to open in Hong Kong in the coming days.
The new CR7 LIFE Museum Hong Kong will officially open its doors to the public on July 7, 2025, with exclusive VIP preview events scheduled to happen on July 5 and 6.
The said museum, the first in Asia, covers more than 12,000 square feet of immersive exhibits, authentic memorabilia, and interactive storytelling featuring world-renowned football player Cristiano Ronaldo.
The CR7 LIFE Museum—which marks the football icon’s most personal and ambitious international project to date—has been designed to inspire fans and future generations with the values that define Cristiano Ronaldo: discipline, resilience, and excellence.
During a recent press conference, Tomás Froes from the CR7® Family Office highlighted the museum’s unique purpose.
He told, “This is not just a museum, not just a store — it’s a full-scale cultural and lifestyle destination that captures Cristiano’s mindset and message. Hong Kong was a natural choice: a global city of ambition, energy and transformation.”
Moreover, the CR7® LIFE Museum and the Regent Hong Kong hotel have collaborated, marking a significant milestone for Hong Kong’s vibrant football scene.
“Heartfelt gratitude is extended to the organizers for selecting Regent Hong Kong as the partner in this inspiring journey,” said Michel Chertouh, Managing Director of Regent Hong Kong.
“It is an honour to be involved in such an extraordinary showcase of talent and innovation. Our partnership with the CR7® LIFE Museum is a pivotal step in revitalizing Hong Kong’s tourism landscape. By merging world-class hospitality with global sports culture, fresh energy is being injected into the city’s revival,” he added.
The hotel also added that is dedicated to “enhancing the city as Asia’s premier events destination through visionary initiatives like the CR7 LIFE Museum, ensuring that the Regent legacy thrives at the heart of this vibrant metropolis.”
Regent Hong Kong is the flagship property of IHG Hotels & Resorts’ luxury portfolio. It also boasts an iconic destination on Victoria Harbour, where the hotel positions itself as a “reimagined haven for discerning travellers seeking the extraordinary.“