In another first for Philippine primetime TV news.
On Friday, June 20, GMA Integrated News formally announced that its flagship program, ‘24 Oras’, will be having a digital audio version as the ’24 Oras Podcast’ starting Monday, June 23.
The new format was jointly developed by the teams at GMA Integrated News Digital Strategy and Innovation Lab, GMA New Media Inc., and the newscast.
Through the program, listeners on Spotify and Apple Podcasts will be able to tune in to the main weekday edition with anchors Mel Tiangco, Vicky Morales, and Emil Sumangil.
Every Saturday and Sunday, the news will continue to be delivered by Ivan Mayrina and Pia Arcangel of ‘24 Oras Weekend’.
In its press release, Oliver Victor B. Amoroso, Senior Vice President and Head of GMA Integrated News, Regional TV and Synergy groups, said: “We understand our audience consumes news in various ways. By bringing our flagship newscasts 24 Oras and 24 Oras Weekend to the podcast space, we’re providing another convenient avenue for them to stay connected with the most trusted news in the country.“
“The ‘24 Oras Podcast’ is another testament to GMA Integrated News’ commitment to delivering news across all platforms, reinforcing ‘Mas malaking misyon, mas malawak na paglilingkod sa bayan’,” he added.
For GMA Integrated News Assistant Vice President and Cluster Head Antonio Magsumbol, meanwhile, the new format is a “strategic way to reporurpose content for the on-the-go audience.”
Aside from its audio stream, ‘24 Oras’ will continue to be seen at its usual time slot at 6:30 pm on GMA, Kapuso Stream, the network’s social media pages, and GTV.