Further expanding the company’s portfolio of international brands.
On Wednesday, October 7, SSI Group Inc. announced that it has reached a partnership with the Swiss sportswear brand On.
According to the company, it will handle its wholesale and retail distribution in the Philippines. Among plans are for the opening of On stores in the country, with SSI also managing On’s wholesale distribution through third-party partners.
SSI Group President and Chief Executive Officer Anthony Huang expressed their excitement to join forces with On as the sportswear brand enters its “next phase of growth in the Philippines.”
“On has established itself as one of the most innovative and desirable performance brands in the world,” he said. “Its unique blend of performance-focused Swiss engineering, cutting-edge technology, and contemporary design resonates strongly with today’s consumers who seek both performance and style.”
The SSI chief also said that they are looking forward to strengthening the presence of this exceptional brand, and expressed confidence that it will “inspire a new generation of runners, athletes, and active lifestyle enthusiasts.”
Currently, other details such as the location of the planned stores, product availability, and other activities will be announced in the coming months.
On, which was ounded in Switzerland in 2010, has a lineup consisting running, training, outdoor, tennis, and lifestyle products.
