The said event will tackle the housing sector’s shifting landscape prompted by changing preferences of homebuyers and policy frameworks.
On September 16 and 17, the Subdivision and Housing Developers Association (SHDA) will convene developers, policymakers, financial institutions, and industry stakeholders for its 34th National Developers Convention.
The event, which will take place at the Marquis Events Place, Bonifacio Global City in Taguig City, will center around the theme of Elevate: Sustaining Progress through Collaboration and Strategic Housing Innovations, which will see stakeholders exchange strategic insights, discuss policy developments, and explore collaborative solutions for the sector.
This year’s program will feature sessions on key regulatory updates, household composition and homebuyer trends, and strategic housing innovations.
The convention comes as the housing sector adapts to prevailing market conditions and an active regulatory environment.
Currently, the Philippine housing market is moving through a period of significant change as demand is expanding beyond Metro Manila due to infrastructure improvements opening up emerging growth areas across the country.
This shift is also driven largely by first-time buyers and young families in the economic and affordable housing segments — increasing residential demand in suburban townships.
At the same time, the market is becoming more selective amid evolving conditions.
Alongside these market movements, the regulatory environment continues to respond. Recent policy adjustments, including updated socialized housing price ceilings, reflect ongoing efforts to align housing policy with ground realities.
For developers, staying current with these changes is key to implementing projects effectively.
SHDA Chairman of the Board, Engr. Francis Richmond Villegas, noted: “The housing sector has never operated in a vacuum. Regulations shift, market conditions change, and developers have to keep up. That’s exactly what the convention is for. We come together, we share what we know, and we figure out the next steps as an industry.”
For his part, Kerwin Padua, SHDA National President, said: “Change in the housing industry is constant, but our mission has never wavered. At the end of the day, everything we do is for Filipino families who want a home they can call their own.”
“The landscape keeps shifting, but the goal of homeownership will stay. Through the convention, we want to make sure our members, affiliates, and partners are updated on market behavior and demand. Given these, developers will be able to provide affordable homes that will address their needs,” he furthered.
The National Developers Convention remains one of the country’s premier gatherings for the housing and real estate development sector, providing a platform to exchange knowledge and cultivate meaningful connections.
It is organized by Subdivision and Housing Developers Association (SHDA), Inc., which is the foremost industry association for housing and development in the Philippines, comprising 350 members nationwide and eight regional chapters—which cumulatively build 80% of homes produced annually.
