He is part of the brand’s upcoming campaign.
In a series of posts on his social media account, business personality Ben Chan, who founded the local clothing brand Bench, dropped some pictures of Korean actor Kim Soo Hyun.
The 38-year-old, who has been a long-time ambassador of the said apparel brand, has resumed his duties and is set to appear in an upcoming campaign.
In the first set of pictures that the businessman uploaded, the actor is seen standing alongside him with the huge letters S and H in the background. He also posted alongside the team behind the said photo shoot.
Chan wrote in the caption, “Reunited with your [Bench] family, [Kim Soo Hyun].”
Meanwhile, in other slides, Chan shared images of him wearing pieces from the brand.
Meanwhile, Suyen Corporation creative director Muguel Pastor wrote in a separate post, “Kim Soo-hyun is back as the face of Bench, marking a welcome return to one of his most recognizable brand partnerships.”
“The acclaimed Korean actor recently filmed a new campaign for Bench, signaling the start of a new chapter in his public career,” he added.
Aside from this being his newest campaign for the local brand, following his last appearance in 2024, this also signals the resumption of his activities after more than a year.
It was in early 2025 when Soo Hyun was embroiled in a major scandal involving the late actress Kim Sae Ron, who passed that same year.
It later became a subject of a legal challenge, where the actor filed a defamation case against a certain Kim Se-ui after his posts were found to be false by authorities.
