Combining the strengths of both firms.
In a statement on Friday, May 22, SM Tickets announced a major transition underway for the company, which is owned by SM Prime Holdings, Inc.
This, as it has entered into a partnership with US ticketing company Ticketmaster, where they will combine SM Prime’s local operating experience with the foreign foreign group’s global technology.
“This means a more reliable, secure and convenient way to purchase tickets for the shows and events you love,” noted SM, which added that more details will be revealed soon.
In a press statement, meanwhile, SM Prime president Jeffrey Lim emphasized their goal of elevating the experience for customers and “support the next phase of live entertainment in the Philippines.”
Meanwhile, Jim Kitsonis, Ticketmaster’s regional vice president for Asia-Pacific, noted: “Fans in the Philippines are showing strong and growing demand for live experiences, from major international tours to sports and local shows.”
“For Ticketmaster, this is an important new market and a natural next step in our international expansion,” he added.
At present, the SM Ticketmaster webpage is already up, with the first banner event on the portal being the upcoming stop of K-pop boy band BTS in the Philippines as part of their Arirang tour in March 2027.