Letting the company have a momentum in both areas of its business.
In its disclosure to the Philippine Stock Exchange (PSE) on January 15, Jollibee Foods Corporation (JFC) reported positive developments across its Coffee and Tea and Chinese Cuisine segments.
These, it said, reflected the “strong execution, disciplined expansion, and continued momentum across key international markets.”
For example, its Coffee segment had a robust expansion with both South Korea-based Compose Coffee and the Vietnamese Highlands Coffee chain opening new stores.
“Combined, the segment recorded strong percentage growth alongside a healthy pipeline of new store openings (NSOs), reinforcing the Group’s confidence in the long-term potential of its Coffee and Tea portfolio,” JFC wrote.
It cited that South Korea has a trend-driven market that has enabled Compose Cofee to have a “remarkable rise” and grow its store network to over 3,000 locations, while net openings place the brand on the cusp of reaching the same milestone on a net basis.
“The addition of 1,000 stores in under 18 months since opening its 2,000th location highlights the brand’s scalability, operational efficiency, and strong consumer resonance,” the group added.
Moreover, the Compose Coffee app, it told, also has over 17.5 million users, with BTS member V’s ambassadorship of the brand also helping subscription surge by 8.3 million.
The “Buyeo Chestnut” menu surpassed also 400,000 cups sold in its first week, supported by a digital campaign that generated 15 million views.
Over to Highlands Coffee, which is the leading coffee brand in Vietnam by market share, it serves more than 100 million customers annually and supported by over 10,000 employees.
Its store network is also growing, approaching 1,000 locations to date and has also doubled its footprint in Southeast Asia over the past three years.
Jollibee also reported Highlands’ previous record of high traffic-driven SSSG (same store sales growth), with double-digit same store sales and transaction growth contributing to strong operating leverage.
Meanwhile, its Chinese Cuisine segment alsonsaw positive momentun, with its wholly owned Chinese cuisine brand in China, Yonghe King, reaching a milestone with the opening of 35 new franchised store, which were deployed under its new, efficiency-optimized store model, in December.
“This rapid expansion reinforces Yonghe King’s strategic role in driving the Jollibee Group’s footprint in China-a region where the Group has highlighted stabilizing operations and a path back to financial viability and sustainable growth,” JFC said.
Meanwhile, the concept of Tim Ho Wan, which it fully acquired in late 2024, continues to emerge as a strategic growth engine for the Jollibee Group, noting its high complementary to the Group’s portfolio and primed position for long-term global expansion.
In Hong Kong, Tim Ho Wan delivered a rapid turnaround under JFC’s leadership, with 100% of stores already profitable within six months post-acquisition, including the first Tim Ho Wan location opened following the acquisition.
In the U.S., early customer response to newly opened stores has been deemed “encouraging,” with JFC noting that it supports the management’s conviction in the scalability and long-term growth potential of the Tim Ho Wan brand across international markets and the effectiveness of its execution playbook.
That includes the first company-owned store location in the states, Tim Ho Wan Irvine, with early indicators showing encouraging customer uptake.
It also establishes a repeatable operational template for broader U.S. and international expansion, where Tim Ho Wan will leverage the Jollibee Group’s global supply chain, strong franchising discipline, and growing leadership in Chinese cuisine.
JFC plans to expand Tim Ho Wan to 20 North America stores by 2028.
Across both segments, Jollibee told, “these developments reinforce the Group’s disciplined execution, asset-light growth strategy, and strengthening international platform.“
It cited that the Chinese cuisine segment has demonstrated robust business models that strengthen economic resilience and optimize capital efficiency, which resulted to accelerated payback periods, with group disclosures in Hong Kong and China stores under JFC stewardship also showing “improved profitability.”
“Highly portable, franchise-ready store formats paired with more efficient builds allow the brand to scale rapidly and consistently, supporting faster rollout across relevant trade areas,” with Jollibee adding, “Improved throughput and simplified operations, tailored to evolving consumer behavior in value-driven dining.”