Taking the regional stage with their standout content.
Four Filipino content creators, Abi Marquez, Adelina Eugenio, Buji Babiera, and Raco Ruiz, have secured finalist spots at the Hashtag Asia Awards 2025.
The Hashtag Asia Awards honor to the best in the Asia-Pacific influencer space, and give the spotlight to campaigns that drive innovation and cultural impact.
The local content creators have a diverse mix of storytelling and impact, with their Abi, Adelina, and Buji nominated in the Best Campaign by a Mega Influencer category.
Meanwhile, Raco was able to get a spot in the Best Campaign by a Macro Influencer section of the awards.
This is also the second consecutive year for Abi, Buji, and Raco at the Hashtag Asia Awards, as they brought home wins for their respective campaigns that resonated deeply with audiences in 2024.
Marquez earned Bronze for her viral Knorr Kanto-Style Fried Chicken video, Babiera won Silver for the Protect Verde Island Project, and Ruiz took home Bronze for his witty Chicken Check! collaboration with McDonald’s.
The four nominees this year are represented by NYMA, which is celebrating a proud moment as four of its standout creators.
“To see our talents nominated once again, after winning last year, is a proud moment for us,” said Kat Bautista, NYMA’s COO.
She added, “Abi, Adelina, Buji, and Raco may be young, but they’re already shaping conversations and challenging norms. Each leads with confidence in their own space, and what’s striking is how intentionally they use that influence to build real connection.“
“Their content and styles may differ, but they’re united by a bold ambition: to bring Filipino creativity to the global stage and empower the next generation of storytellers,” Bautista furthered.
Winners will be announced during the awards gala on June 13, 2025 (Friday), at Sofitel City Centre, Singapore, with registration beginning at 5:15 PM.