The breakout star of the year has officially entered the business of scents.
Last Thursday, May 15, Viva Beauty, a company under the Viva Group of Companies, officially launched its newest collaboration with one of the rising stars of the Del Rosario-owned media empire.
Ashtine Olviga, the one-and-only ‘Ang Mutya Ng Section E,’ has entered into a new venture with the group through the launch of her ASH Perfume brand.
“Sobrang thankful po talaga ako sa Viva kasi binuksan po nila ako ng bagong opportunity para ma-open din po sa business world. At the same time, may guidance din po nila,” said Ashtine.
She also shared her work in making the product possible, where she was hands-on in aspects like the logo and the formulation of the perfume itself.
ASH Perfume touts its genderless product called ASH Scent Beyond Gender, a unisex Eau de Parfum.
The product’s retail price is pegged at Php 350, with a set of three going on sale for Php 1,400. Buyers will also get limited-edition photocards of Ashtine.
Olviga is the second ‘AMNSE‘ star to launch a perfume line, as her co-star Rabin Angeles, who portrays Yuri Hanamichi, introduced his own Bin Scent Beyond Gender perfume with Viva Beauty last April.
Speaking of the series, after its highly-successful 16-episode run on Viva One from January to April 2025, ‘Ang Mutya Ng Section E‘ will begin its free-to-air TV run starting Monday, May 19 at 6:45 pm on TV5.
In the lead-up to the premiere, Ashtine visited the TV5 Media Center last Wednesday, May 14 and appeared in multiple shows of the Kapatid network from morning to evening.