It will be the channel’s first ident refresh since 2020.
Kapamilya Channel, ABS-CBN’s flagship channel on pay television, is set to launch its new “station ident,” in time for its upcoming fourth anniversary this June.
In a TV and social media plug, ABS-CBN actress Janine Gutierrez invited Kapamilyas to tune in to musical variety show ‘ASAP Natin ‘To’ on Sunday, April 14, for the debut of the new ID.
The upcoming Kapamilya Channel ident will be its first since it was launched on June 13, 2020.
Back then, the channel was positioned to be the replacement of the flagship namesake terrestrial network of the company on channel 2 that shut down in May of that year.
This was a result of the cease-and-desist order by National Telecommunications Commission (NTC) after ABS-CBN’s 1995 legislative franchise lapsed.
Thus, the tagline ‘Forever Kapamilya’ — which represented a battlecry of the company, its employees, and viewers during that era — was utilized as the slogan of the channel since its inception.
The new Kapamilya Channel station ID is also a de facto summer ident, as its release coincides with the dry season.
‘Feel Good Pilipinas’ in 2021 was the last time ABS-CBN had an ident for this particular season.
Kapamilya Channel’s 2024 ident will be released on Sunday, April 14 on ‘ASAP Natin ‘To.’