The Kapamilya program continues to break records.
ABS-CBN’s noontime variety show ‘It’s Showtime’ made a streak in Nielsen’s National Urban Television Audience Measurement (NUTAM) ratings game last week, as it became the number 1 show in its slot for five consecutive episodes.
The winning spell began on Tuesday, February 13, when ‘Showtime’ posted 4.1% people rating against the 4.0% of ‘Eat Bulaga’ on TV5 and 2.7% of ‘Tahanang Pinakamasaya’ on GMA.
On Valentine’s Day Wednesday, the ABS-CBN Studios variety show further cemented the lead it has captured, when it registered 4.5% — 0.6 percentage points higher than the TVJ-led noontime show on TV5 and RPTV (3.9%) and 1.4 percentage above the TAPE-produced noontime show on GMA (3.1%).
‘IS’ remained the winner on Thursday, when it logged 4.6%, beating rivals ‘EB’ (4.1%) and ‘TP’ (3.0%).
Friday saw ‘Eat Bulaga’ nearly closing the gap, when it rated 4.4%, just 0.1 percentage points behind ‘It’s Showtime’s’ 4.5%. Meanwhile, ‘Tahanang Pinakamasaya’ is at third place with 2.9%.
On Saturday, Vice Ganda and company had a considerable moment, when their program did not only manage to win the ratings game for the fifth time, but also secure another all-time high figure for the program.
For its episode on February 17, ‘It’s Showtime’ hit 5.7%, the highest it has achieved since the ABS-CBN shutdown in 2020, as well as its launch on GMA Network’s GTV channel in July 2023.
Previously, ‘Showtime’s’ all-time high rating was recorded on February 10, when the program hit the 5.0% for the first time in nearly four years.
Back to the February 17 edition, it trailed ‘Eat Bulaga,’ which came at second place at 4.3%, and ‘Tahanang Pinakamasaya,’ which had 2.9%.
The uptick in the ABS-CBN noontime show’s rating is credited with the popularity of its dating segment ‘Expecially For You,’ which became a widely controversial topic online during the same day.
This, as ‘Face 2 Face’ host and former ‘Tawag ng Tanghalan’ judge Karla Estrada made an appearance to help match celebrity friend Via Veloso with a possible partner in the segment.
Her presence caused an immediate uproar, which caused the fans of the show and the network to express their disappointment on social media.
In spite of that reaction, digital viewership for that particular episode was equally strong as it reached 270,000 peak concurrent viewers on YouTube and Facebook, on top of the above mentioned all-time high television rating.
‘It’s Showtime’ airs from Monday to Saturday on GTV and A2Z on free-to-air television, Kapamilya Channel on pay television, and Kapamilya Online Live on Facebook and YouTube, among other ABS-CBN platforms.