The Tourism department presented the new campaign this evening.
In time for its 50th anniversary, the Philippines’ Department of Tourism bared to the public on teh evening of Tuesday, July 27 what it calls an “enhanced tourism campaign.”
“Love The Philippines” is the name of the country’s new tourism campaign.
With the change, gone is the long-time slogan “It’s More Fun In The Philippines,” that was launched in 2012.
The “It’s More Fun” campaign was then relaunched in 2019 after a controversy surrounding the move to drop it in 2017.