As the network aims to reach more audiences in the forthcoming year.
At the recent thanksgiving event of TV5 on Monday, November 9, the company’s President and CEO Victorico “Ricky” Vargas dislcosed their plans for future of the network.
The officer, who concurrently serves in the capacity of Mediaquest President and CEO, said: “The future of media belongs not to simply to those who reaches the most people.
He further explained: “It is not a contest of reach. But those who can create the strongest connection, earn the greatest trust, and deliver meaningful result with their partner.”
To advertisers, he noted that the process of doing business between them and the media company has also shifted in recent times.
“It is no longer us pitching a show for you. It is us, the creators, the creatives, who will come to sit down with you and ask: ‘Ano bang gusto nating gawin para sa brand, produkto ninyo at sa manonood?'”
Vargas also equated the brand’s success equal to TV5’s.
Meanwhile, for 2027, he shared the network’s goals, with “content that connects” being placed on top.
According to him, “What we want to do is develop fresh and engaging content across entertainment, news, and sports, and to connect the audience wherever they choose to watch.”
“When you engage the people, it will be successful,” he also noted.
In order to deliver that content, Vargas said that they are also investing in the network’s reach in the forthcoming year.
“Hopefully, we will be putting some money to continue to improve our broadcast quality and expand our reach—bringing a better experience for Filipinos and greater opportunities for advertisers,” the network chief said.
He also revealed that they are already working with Kayana Solutions, a company another MVP Group, to bring interactivity to viewers via their online platforms such as the TV5 website.
As regards to the artist management label Star Worx, which was formally launched in May, Vargas noted: “We have enough stars that we can use in different platforms and create content with them in order to succeed in this business. Soon, we will put that into reality.
He also vowed to create deeper partnership with advertisers and said that the company will go beyond traditional advertising by working with brands to create the content that engages the audience.
“We see opportunities in co-creating content and develop brand entertainment, news, and sports content.”
To end, Vargas emphasized that the network’s goal is simple and that is to help advertisers grow as they grow theirs, based on a philosophy from TV5 and Mediaquest chairman Manny Pangilinan.
“Our goal is simple: to help your business grow as we grow ours,” he said.
