It was a campus-inspired gathering featuring discussions, interactive activities.
Last November 7 (Saturday), hygiene brand Femme organized the Praktikal U event at the Market! Market! Activity Center in Taguig City.
Centered on the idea that being practical means knowing what works best for the a woman without compromising on comfort and confidence, Praktikal U expanded conversations about personal care to topics such as societal expectations, relationships, and the everyday decisions young women face.
The campus theme provided a familiar setting for attendees to exchange experiences and perspectives on navigating young adulthood.
The event featured three PodClass sessions led by guest hosts called “Podfessors.”
“The Price of Keeping Up” was led by Kevin Montillano and Sela Guia, “Life in Motion” by Aira Lopez and Dani Buenvenida, and “Things We Were Never Taught” by Eryka Lucas and Jy Marie.
These discussions offered different perspectives on navigating societal expectations, building self-confidence, and making personal choices that reflect their needs and aspirations.
Jazel Mariell Ramos Yeo, Marketing Communications Manager of Sanitary Care Products Asia, Inc. (SCPA) shared: “We want young Filipinas to know that being praktikal doesn’t mean compromising on themselves. It’s about making choices that support their comfort and confidence.
She also shared that Praktikal U is one way they bring that message beyond their products and create opportunities for young women to explore topics and experiences that matter to them.
TV, film, and social media personality Shuvee Etrata, who became the brand ambassador in 2025, engaged attendees in a “Fresh or Pass” segment, where she shared her personal takes on girlhood and beauty habits, followed by a Femme-themed matching game.
She also met fans during a special meet-and-greet and helped announce the raffle winners.
In a statement, she shared: “Growing up, you realize that there’s always something new to learn about yourself and the things around you. I think being praktikal at madiskarte means knowing what works for you, being confident in your choices, and not being afraid to figure things out along the way.”
For her, while women have different experiences, there is something special about learning from each other.
Complementing these were interactive activities such as the Femme Power Climb, a vertical climbing wall, the Femme Snatch & Slay Human Claw Machine, a playful take on the arcade classic where participants could grab prizes. They also personalized pouches at the Femme Patch & Pouch station and posed for graduation-inspired photos at the Class of Femme booth.
“The gym was part of the campus experience we wanted to recreate,” Ramos Yeo added. “Through the activities, we wanted to show that young women can stay active and enjoy the things they love, even during their period.”
