Proving the strength of word of mouth in the local cinema industry.
In a strong result for Philippine cinema, two releases during the month of October were able to reach the coveted PHP100-million mark at the box-office.
The said threshold is widely regarded as the baseline for all blockbuster films, which has become a rarity that is usually achieved by movies featuring big names, who afe backed by major studios, and even isolated mostly to select peak seasons such as Valentine’s and Christmas.
But in a major shift, two of the latest hits were able to achieve the same feat during the month of October. These are the Philippine adaptation of Pee Mak and the independent film 2 Valid IDs.
The horror-comedy flick starring Bea Binene and Wilbert Ross, together with Vandolph, Jairus Aquino, Cup of Joe’s Gian Bernardino, and TJ Valderrama reported their PHP100 million gross on November 1 (Sunday), achieving the feat within 19 days.
Meanwhile, on Friday, November 6, the latter production that that stars actress-comedian Pokwang (credited in the movie as her real name Marietta Subong)—who won Best Actress for the movie at the above-mentioned film festival—was able to breach the same mark.
These parallel the gross romantic-drama flick Always Yours, Never Mine, which is under the mainstream studio Star Cinema and is top-billed by the tandem of Joshua Garcia and Julia Barretto.
In the previous disclosure of the company, the film crossed the PHP100-million mark at the local box office within 12 days, with international screenings still underway.
Meanwhile, for November, one of the highly anticipated films is Remember, which features the tandem of real-life couple Dingdong Dantes and Marian Rivera. It will screen in theaters this November 11 (Wednesday).
