With the company seeing growth by combining disciplined store expansion with delivery, drive-thru, digital ordering and flexible formats to improve access and productivity.
In a recent statement, the Jollibee Foods Corporation (JFC) shared that it sees strong long-term growth in its home market in the Philippines.
The group, which operates more than 3,500 stores as of the first half of 2026, said that its local business has “considerable room for expansion beyond Metro Manila.”
Joseph Tanbuntiong, Chief Executive Officer, Jollibee Group Philippines and Head of Jollibee Brand Global, shared: “Our scale provides a strong foundation for future growth, and we see even greater opportunities to reach more consumers, particularly in markets beyond our existing footprint, and serve more occasions.”
Combining its extensive nationwide presence, JFC said it has identities over 1,500 potential trade areas identified for expansion between 2027 and 2030 across its “champion brands” which are the flagship Jollibee, grilled food restaurant Mang Inasal and Chinese fastfood Chowking—which together account for nearly 90% of Philippines’ systemwide sales.
“About 71% of these areas are located outside Metro Manila, highlighting opportunities to further expand Jollibee Group Philippines’ nationwide presence and bring its brands closer to more consumers,” the company noted.
Although, actual store openings will remain subject to site availability, commercial viability and the group’s disciplined expansion criteria.
“We will pursue these opportunities through aggressive but disciplined expansion, guided by site viability and sustainable returns, alongside stronger execution and store formats that make our brands more accessible,” Tanbuntiong added.
Meanwhile, Jollibee Foods Corporation also shared that its Philippine business sustained growth at scale in 2024 and 2025, with systemwide sales increasing 10% in each year and same-store sales growing 8% and 5%, respectively.
“Momentum continued in the first half of 2026, supported by positive systemwide and same-store sales growth,” it also revealed.
Jollibee, which represents approximately 62% of Philippine systemwide sales, sustained positive systemwide sales growth in the first half of 2026.
As for Mang Inasal, it remained a standout growth brand over the same period, while Chowking continued to broaden the portfolio’s reach across everyday Filipino dining occasions.
Ferns Yu Jr., President of Jollibee Philippines, said: “As we expand our reach, we remain committed to strengthening the stores and communities we already serve, growing with discipline, and making Jollibee more accessible for every occasion.”
As for Mang Inasal President Mike Castro, the fhain also has considerable room ti grow by extending to different formats such as drive-thrus—reflective of the group’s overall strategy of expanding its presence on different touch points such as digital ordering and flexible store fromats that expand access.
Mang Inasal’s first drive-thru opened in Sta. Maria, Bulacan, in December 2025 and by the first half of 2026, eight drive-thru locations were already operating and generating average daily sales approximately 40% above the average for other stores.
For her part, Ana Aluyen, President of Chowking Philippines, said: “We are focused on expanding selectively, elevating store execution and developing formats that make our Chinese-style favorites easier for more customers to enjoy.”
