The bill payment aggregator continues to be under the wider MVP Group umbrella.
On Wednesday, November 4, diversified telecommunications giant PLDT, Inc. announced that Bayad, which operates under tbe subsidiary called CIS Bayad Center, Inc., had been acquired by Kayana Solutions, Inc.
PLDT owns a 45% equity stake in Kayana, with Manila Electric Company (Meralco) and Metro Pacific Investments Corporation owning 27.5% each.
Bayad was purchased by Kayana from Meralco and its subsidiary Corporate Information Solutions, Inc. for the price of PHP2.7 billion, which amounts to 504,948 common shares.
Upon completion of the transaction, Bayad is now a wholly owned subsidiary of Kayana.
It was in January 2026 when the PLDT Board of Directors approved PLDT’s subscription of 1,215,000,000 additional common shares in Kayana, subject to the execution of definitive agreements.
According to the group, Kayana is a “data-powered digital experience company that harnesses the data assets of the MVP Group to deliver superior and hyper-personalized customer experience backed by insights that can positively enhance customer engagement across the group.”
Bayad, which was originally launched as Bayad Center, has over 120,000 physical touchpoints nationwide and has been kn operation for over 28 years.
It is known for its self-service digital platforms, remittances, insurance, medical reimbursement, ATM withdrawals, and loan payouts.
