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Online travel agency notes increase in international bookings; local destinations remain popular among Filipino travelers

The numbers come as many choose to travel during the Undas long weekend.

The numbers come as many choose to travel during the Undas long weekend.

According to the data collated by the online travel agency AirAsia MOVE, which it shared with Trendrod, international destinations are gaining momentum for Undas 2026.

The company dislcosed that international flight bookings rose from 14% in 2025 to 17% in 2026. The share of international hotel bookings also more than doubled from 18% to 38%.

Taiwanese capital Taipei also topped the destination rankings across flights, hotels, and SNAP! in 2026.

The rankings highlight Filipino travelers’ continued interest in Taiwan and visa-free options for Philippine passport holders.

Other popular destinations included Vietnam city Da Nang, which ranked among the top choices for international flights and hotels, and Malaysian capital Kuala Lumpur which featured prominently in flight, hotel, and SNAP!.

Thai capital Bangkok also remained a popular destination for hotel bookings and SNAP!.

Meanwhile, domestic destinations also continue to account for the majority of flight and hotel bookings.

Domestic travel continued to lead flight bookings at 83%, although it is a slight decline  from 86% in 2025.

The shift was more significant in hotel bookings through MOVE, with domestic stays decreasing from 82% to 62% this year, which reflects a growing share of international stays.

Tge popular island beach destination Boracay also remained a standout domestic destination, appearing among the top choices across flights, hotels, and SNAP! (flight and hotel).

Cebu and Manila also maintained strong positions across booking categories, while Iloilo and Tacloban featured among the leading destinations for both flights and hotels.

Domestic destinations also strengthened their share of SNAP! bookings—rising from 66% in 2025 to 76% in 2026, with Boracay, Cebu, and Manila ranking among the top domestic destinations for these packages.

SHIFTING PATTERNS

Meanwhile, booking data also showed a shift in travel-party composition.

Solo travelers remained the largest category for flights in 2026, accounting for 55% of bookings, compared with 66% in 2025.

Elsewhere, there were higher figures recorded, with the duo bookings increasing from 18% to 22%, while small-group bookings rose from 6% to 10%. Family flight bookings also went up from 8% to 10%.

Hotel bookings showed a similar shift in composition, with family bookings increasing from 6.5% in 2025 to 17% in 2026.

Duo continued to account for the largest share of hotel bookings at 58%, although this was lower than the 72% recorded in 2025.

As regards to booking times, Filipino travelers also booked Undas getaways earlier in 2026.

Compared to 51% of flight bookings in 2025 being made within two weeks of departure, 72% of bookings in 2026 were made at least 15 days ahead—suggesting a shift toward earlier travel planning.

The average trip duration remained unchanged at six days across both years, suggesting that the length of Undas trips stayed consistent despite the shift in booking lead times.

“What stands out is that familiar travel traditions and the desire to explore new places can coexist,” said Malou Japson, Country Representative of AirAsia MOVE in the Philippines.

“Undas remains an important time for Filipinos to reconnect with family, but the holiday also gives some travelers an opportunity to discover destinations beyond their usual routines. Our role is to help them find travel options that fit the kind of break they want to have.”

AirAsia MOVE offers access to flights across more than 700 airlines and stays at over one million hotels, SNAP! flight and hotel packages, live experiences, attraction, and more.


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