With the association seeking to elevate housing agenda through policies and partnerships.
The Subdivision and Housing Developers Association (SHDA), the country’s premier alliance of housing developers, will hold its 34th SHDA National Developers Convention on September 16 to 17, 2026, at the Marquis Events Place in Bonifacio Global City, Taguig City.
The summit, anchored on the theme “Elevate: Sustaining Progress through Collaboration and Strategic Housing Innovations,” will serve as a strategic platform to tackle policy bottlenecks, financing mechanisms, and solutions shaping the future of Philippine shelter.
Thus, expected to attend the said gathering are members, national policymakers, regulatory partners, financial institutions, shelter-sector stakeholders, and key thought leaders.
During the two-day summit, key areas across low- and mid-market housing development will be explored.
High on the agenda is the review of the Housing Roadmap co-developed by the University of Asia and the Pacific research team, led by former president Dr. Winston Conrad Padojinog, with SHDA and other housing organizations.
Joy~Nostalg Group Raemulan Lands Founder and Group Executive Officer Jacinto Ng, Jr. will share the group’s pioneering initiatives in renewable energy and how communities are transformed through the power of synergy.
Meanwhile, the Philippine Survey Research Center Executive Director Cristina Reyes will bring insight into shifting homebuyer preferences and the expectations of the next generation of homeowners.
The convention will also features a lineup of government resource speakers delivering insights relevant to developers.
Key presentations include legislative directions from current member and former chairperson of the Senate Committee on Urban Planning, Housing, and Resettlement, Sen. JV Ejercito, and economic priorities and housing-sector alignment from Department of Economy, Planning, and Development Social Development Staff Director, Girlie Grace Casimiro-Igtiben.
There will also be tax updates from the Bureau of Internal Revenue Deputy Commissioner Atty. Larry Barcelo; and inter-agency efforts to streamline government processes from Anti-Red Tape Authority Deputy Director General Dr. Lea Grace Salcedo.
Pag-IBIG Fund Business Development Head Fermin Sta. Teresa, Jr. will then highlight partnerships and offerings to support developers.
Adding to the discussions on key areas of housing development is the Department of Agrarian Reform, inch will join the convention with Adjudication Board Member III Asec. Atty. Rolando S. Cua discussing the regulatory processes and legal framework related to housing development, including land conversion and clearance.
Also participating is the National Water Resources Board Executive Director Dr. Sevillo David, Jr., who will discuss regulations on private-sector access to water resources.
The program will also present discussions led by private-sector representatives on electricity, solid waste management, and telecommunications services, covering infrastructure considerations in housing development.
Clarissa De Joya, SHDA Assistant Corporate Secretary and 2026 Convention Overall Chair, noted: “As in the past conventions, the 2026 SHDA National Developers Convention aims to bring together key sectors shaping the housing ecosystem, government, private developers, finance, and urban planning, among others, to ensure we remain responsive to the evolving preferences of tomorrow’s homebuyers.”
“We aim for every delegate to leave with practical strategies to help them navigate the processes involved in property development,” added De Joya.
Meanwhile, SHDA Chairman Engr. Francis Richmond Villegas emphasized the association’s commitment to advancing the housing sector through meaningful engagement with government and industry partners.
“The convention reflects SHDA’s continuing role as a collaborative partner in shaping policies that support a sustainable housing industry for Filipinos,” he noted.
SHDA National President Kerwin Padua echoed this sentiment and said, “We bring together the people, the discussions, and the platform to move the housing agenda forward, with the goal of translating these conversations into concrete actions that benefit the industry and the families it serves.”
As for day two, it will build upon day one’s discussion by Philippine Institute of Development Studies Vice President Dr. Marife Ballesteros on evolving market demand, which leads into sessions on shifting demographic trends and next-generation buyer behavior.
The said day, which will shift focus to market intelligence and community architecture, will also include creative insights from GIGIL Founding Partner Badong Abesamis, strategic design thinking from Plus 63 and Hydra Design Group Co-Founder and President Dan Matutina, and perspectives on urban design and environmental planning from PGAA Creative Design Principal and Founder Architect Paulo Alcazaren.
A key output of the convention is the adoption of Convention Resolutions, formal recommendations consolidating insights and positions from the two-day discussions.
This will serve as a guide for both government and private-sector stakeholders in shaping policy and program directions to address the housing industry’s challenges.
Complementing the technical sessions, the official Fellowship Night on the evening of September 16 (Wednesday), will offer delegates, industry peers, and government partners an exclusive setting to strengthen professional connections and explore collaborative opportunities across the housing value chain.
The 34th SHDA National Developers Convention is supported by organizations across the housing and allied sectors, with select Platinum, Gold, and Silver Sponsors having their own booth exhibits at the convention, alongside standalone exhibitors.
Registration remains open for SHDA members and non-member property industry stakeholders.
