He was recognized anew for his campaign for a fastfood brand.
Last July 10 (Friday), the Hashtag Asia Awards 2026 ceremony was held at Sofitel Singapore City Centre in Singapore, with the body recognizing outstanding social media campaigns, creators, brands, platforms, and agencies from across Asia.
Particularly, this regional program celebrates “work that demonstrates creativity, innovation, effectiveness, and meaningful audience engagement.”
Among the nominees this year is Filipino content creator Raco Ruiz, who was able to extend his winning streak after taking home Silver for Best Campaign by a Micro Influencer at the regional competition.
He received the award for his content entitled The Big 4 Students Try The Whopper for the fastfood chain Burger King and was submitted by his agency, NYMA Talent Management, under the said category, based on the campaign’s publication on his Instagram account.
The latest recognition marks Raco’s third consecutive Hashtag Asia Award, having bagged a Bronze award for Best Campaign by a Macro Influencer for his Chicken Check! video in collaboration with McDonald’s.
In 2025, he returned to the same category and earned Gold for his HP Smart Tank campaign with HP Philippines.
Known for turning everyday Filipino observations into clever, highly relatable content, Raco has developed a distinct creative voice grounded in humor, cultural insight, and visual storytelling.
“Winning back-to-back was already an incredible experience, so receiving this recognition for a third consecutive year came as a genuine surprise,” Raco expressed in a statement. “I am deeply grateful to the Hashtag Asia Awards, Burger King, and all the brands, creative teams, and advertising agencies that have trusted me with the freedom to bring my ideas to life.“
The content creator also conveyed his gratitude to his agency and added, “Being able to create content for a living, connect with audiences, and make people happy through these campaigns is already deeply rewarding. To have that work recognized on a regional stage is something I will never take for granted.”
For her part, Kat Bautista, Founder and COO of NYMA shared, “Raco’s third consecutive Hashtag Asia win is a remarkable achievement and a testament to his consistency as a creative. He approaches every campaign with intelligence, originality, and a deep understanding of his audience.“
“We are incredibly proud to see Raco, Burger King, and Filipino creativity recognized on the regional stage,” she furthered.
This year, other nominees from the talent agency include Bautista herself, together with her husband Christian Bautista, as well as Buji Babiera.
