Adding to the growing list of intenrational achievements of the food content creator.
According to her home agency, NYMA Talent Management, Abi Marquez, who is known as Lumpia Queen, is adding another global milestone to her journey as becomes the first Filipino to team up with Los Angeles-based kitchen workwear brand Hedley & Bennett
The partnership aligns, as Abi has built a global community by turning Filipino food into joyful, accessible, and highly shareable content.
Now, she is bringing that same love for Filipino cuisine into a kitchen essential made for home cooks, creators, and food lovers around the world.
As for Hedley & Bennett, they are known for creating high-quality aprons and kitchen workwear trusted by chefs, restaurants, and passionate home cooks.
The Abi Marquez x Hedley & Bennett apron marks a meaningful first for both Abi and the brand, as it celebrates Filipino creativity, culture, and pride through a piece designed to be worn in the kitchen and beyond.
Furthermore, it also celebrates Abi’s journey from the home kitchen to the world stage, from everyday cooking to cultural storytelling, and from one creator’s love for Filipino food to a global community ready to wear that pride.
“This collaboration means so much to me because it brings together two things I love: cooking and sharing Filipino culture with the world,” Abi shared. “I’ve always believed that the kitchen is one of the best places to tell our stories, and I hope this apron inspires more people to cook with confidence, creativity, and pride.”
The brand has existing collaborations with other chefs, creators, artists, fashion names, sports leagues, and pop culture favorites, turning apron into a canvas for personality, storytelling, and craft.
Its past collaborations include collections with Disney, Superman, MLB, NFL, ONE PIECE, Bob’s Burgers, Rifle Paper Co., LoveShackFancy, Made with Liberty Fabric, Star Wars, and Friends.
Meanwhile, it has creator-led pieces with culinary names such as Kenji Lopez-Alt, Cassie Yeung, Nigel Kabvina, Chef Adam Libby, Food My Muse, and Chef Reactions.
Abi brings a distinctly Filipino story to that roster as Hedley & Bennett’s first Filipino collaborator.
The 26-year-old, who celebrated her birthday on Monday, noted that the apron is more than just kitchen wear.
For her, it is a “tribute to the community” that has supported her from her early cooking videos to her growing presence on the global food stage.
Through the content she produces, Abi has introduced Filipino flavors to audiences around the world, using familiar dishes, playful formats, and heartfelt storytelling to make Filipino cuisine feel both proudly local and globally exciting.
Moreover, the collaboration with the kitchen workwear brand also comes at a time when Marquez continues to gain international recognition for her work as a Filipino food creator with millions of followers across platforms and features on global stages.
Abi has become one of the leading voices bringing Filipino food culture to the digital spotlight and has won numerous awards and invited to various global events abroad, such as the 1 Billion Summit in Dubai last January.
