Highlighting seven core values of the Filipino.
On Sunday, November 9, GMA Network launched its 2025 Christmas Station ID, which bears the theme ‘Puno Ng Puso Ang Paskong Pinoy’.
According to the network, this campaign both celebrates the 75th anniversary and serves as an extension of its ‘Ganito Tayo, Kapuso’ short films.
Moreover, it also “affirms the values that make a Filipino Christmas truly unique,” with traits featured in the two-minute-long video being mapagmahal sa pamilya, maabilidad, mapagmalasakit, makabayan, masayahin, malikhain, and maka-Diyos.
In his interview with GMANetwork.com, Dino Garcia, Assistant Vice President and Creative Director of GMA’s Program Support Department, reflected on the concept behind the much simpler video this year. “Every year, our CSID has a message at its heart, but this year, we really wanted to put that message front and center,” he said.
Garcia continued, “Usually, we would go for a grand convergence of our stars, and that’s something we always love to do, kasi parang tradition na iyan. Pero this time, we took a step back and asked, ‘What do we really want to say as a Network this Christmas?’”
The executive also said that the team also wanted to focus on the seven traits, especially with what is happening around the country.
He furthered, “Punong-puno ng puso ang bawat ginagawa natin para sa ating loved ones at sa mga taong nakakasama natin. It’s a reminder that no matter what we go through, our heart, warmth, and kindness as Filipinos always shine through.”
Lastly, the network hopes that the audience will be “reminded of the good inside all of us.“
“Wish namin is after watching, they feel inspired to carry those values and share them, kasi ‘yun talaga ang puso ng Pasko,” he added.