This development reflects the evolving strategies of both companies.
On Thursday, October 2, Ayala’s mobility solutions group ACMobility and Honda Cars Philippines, Inc. (HCPI) jointly announce the transition of their dealer operations effective January 1, 2026.
“All dealerships currently operated by ACMobility, through Iconic Dealership Inc. (IDI), will be turned over to new dealer principals who will continue to support Honda’s growth and expansion,” the statement read.
According to them, the development reflefts the evolving strategies of both ACMobility and HCPI as they pursue their “respective growth and innovation strategies.”
“We are grateful, and indeed proud, to have been part of Honda’s journey in the Philippines for the past three and a half decades,” said Jaime Alfonso Zobel de Ayala, Chief Executive Officer, ACMobility.
He explained, “This transition reflects our ongoing effort to optimize our portfolio and focus on new growth areas. Among these are our initiatives in advancing sustainable mobility and electrification, where we continue to build solutions that benefit communities, businesses, and the environment.”
According to ACMobility, the transition involves dealerships currently under the operation of the company.
- Honda Cars Makati
- Honda Cars Pasig
- Honda Cars Shaw
- Honda Cars Bacoor
- Honda Cars Cebu
- Honda Cars Mandaue
- Honda Cars Iloilo
- Honda Cars Negros
- Honda Cars Cagayan de Oro.
ACMobility said that it will begin turning over management and operations of these dealerships to new dealer principals towards the end of 2025, although the specifics of which will be announced by HCPI.
“Customers will experience a seamless transition, with the new dealer principals equally committed to delivering outstanding customer experience,” it noted.
ACMobility added that it will continue to operate all the dealerships listed above until December 31, 2025.
“Following this, full sales and after-sales services will remain available at all locations under new dealers with Honda’s dedicated teams ready to assist with sales, maintenance, repairs, warranty support, and vehicle care,” the company instructed its customers.
In addition, they also advised that the dealerships will directly contact customers with active reservations to guarantee car delivery without disruption. “All scheduled service appointments and repairs will also proceed as planned. Any updates will be announced by ACMobility and HCPI through official channels,” the company added.
The alliance between both parties dates back to 1990 with the opening of Honda Cars Makati. According to ACMobility, the Honda dealerships that it operates have already sold over 220,000 vehicles as of August 2025.
This ending of ties between ACMobility and Honda Cars Philippines follows the former’s recent exits from the Volkswagen and Maxus distribution businesses.
According to ACMobility, these are moves being done as part of its transformation strategy that refocuses its investments in new and high-growth businesses in automotive distribution and charging infrastructure.
All of which align with its ambition to lead the transition towards sustainable and electrified mobility in the Philippines and the broader initiative of the Ayala group to sharpen its business lines.
Upon turnover of the dealership operations, ACMobility’s portfolio will be composed of the BYD and Kia distribution businesses; dealership operations of Isuzu, BYD, and Kia; electric vehicle (EV) charging infrastructure business; and the Bosch Car Service business.