Citing the slate of events that happened during the first few months of the year.
According to SM Prime, its flagship Mall of Asia (MOA) Complex in Pasay City recorded a 15 percent increase in first-quarter foot traffic in 2025.
This, as total visits to the sprawling mall complex climbed to 34.5 million during that said period.
SM attributed this spike to the slate of concerts and shows held at the site, which the return of the Philippine International Pyromusical Competition featuring top-tier fireworks teams from around the world.
Additionally, the Mall of Asia Arena played venue for the concerts of global acts Maroon 5, NIKI, and Korean musicians Baekhyun, Taeyeon, and wave to earth, as well as sporting events like the UAAP volleyball.
SM Prime President, Jeffrey Lim, noted, “The Mall of Asia Complex demonstrates how our integrated, experience-led strategy—from retail and offices to education and entertainment—drives sustained foot traffic. It’s the SM ecosystem in full effect.”
“We are seeing sustained momentum toward experience-driven consumption so we are aligning our event strategy to capture that demand,” added Lim.
Opened in May 2006, the Mall of Asia (MOA) Complex spans 60 hectares and is SM Prime’s flagship integrated estate in the Philippines.
Apart from the SM Mall of Asia, the complex also features residential developments, office buildings like the E-com Center, the SMX convention center, MOA Arena, hotels, the SM By The Bay amusement park, and an academic institution through a branch of the National University.