Demonstrating its commitment to legitimacy and local commerce.
Mobile app Enstack has rolled out a first-of-its-kind initiative in the Philippine e-commerce scene.
This, as it launched a badge that helps businesses registered with the Department of Trade and Industry, which enables these merchants to stand out, boost buyer confidence, and unlock growth opportunities.
“At Enstack, we’re proud to highlight local entrepreneurs who are working hard to grow their businesses and strengthen our local economy,” said Macy Castillo, Enstack CEO and co-founder.
“By shopping from these verified sellers, you directly support the hardworking businesses that keep our communities thriving,” she added.
Enstack noted that this initiative does not intend to exclude unregistered businesses. Instead, it is about encouraging and enabling them to formalize.
Business registration comes with significant benefits, including legal recognition and protection; access to financial services and loans, including eligibility for Enstack’s Buy Now, Pay Later (BNPL) payment solutions through GCash’s GGives and BillEase; and eligibility for government programs and incentives.
The AI-powered business management app is also launching educational campaigns to help entrepreneurs understand these benefits and the process of formalizing their businesses, as well as exploring partnerships with government and private organizations to expand opportunities for them.
Beyond the badge, Enstack continues to develop tools and resources that help businesses not only transition from informal to fully registered enterprises but also exponentially scale.
This initiative aligns with the government’s Tatak Pinoy movement, which champions Filipino-made products and enhances their competitiveness both domestically and globally.
“Being the first in the Philippine e-commerce space to recognize local businesses in this way is something we are truly proud of,” said Castillo.
She continued, “We remain committed to working with both government and private organizations to provide more support for Filipino entrepreneurs. By making business registration more accessible and beneficial, we’re helping entrepreneurs scale and contribute to a stronger Philippine economy.”
In the Philippines, an estimated nearly six million small and medium businesses exist, yet only about a million were registered as of 2022, according to the DTI—indicating that many entrepreneurs launch their ventures informally.
Operating without registration, however, can limit business growth, reduce access to financial services, and impact consumer confidence.
Enstack said that its special badge helps bridge this gap by “giving verified businesses a visible mark of legitimacy, encouraging consumers to shop with peace of mind.”