She will be leading the local organization starting this 2025.
On Saturday, February 15, Ariella Arida was officially introduced by the Miss Universe Philippines Organization as its new national director.
Arida, 36, previously represented the country in the Miss Universe 2013 pageant, where she finished as that edition’s 3rd runner-up.
In an Instagram post, the newly-installed director shared her thoughts about her new role.
“Grateful and ready! Looking forward to an exciting journey ahead,” she wrote before thanking Miss Universe Philippines for their trust.
“I’m committed to making a positive impact and helping every woman shine on her path to success as they chase their dreams. Let’s make this year an incredible one,” Arida added.
69 participants from around the country will compete in the upcoming Miss Universe Philippines 2025.
The winner of the national competition will then move on to become the Philippines’ representative in the 74th Miss Universe pageant, which will be held in Bangkok, Thailand on November 21, 2025.