The Kapamilya noontime show reigned supreme during its initial telecast on the Kapuso network.
On Saturday, April 6, ABS-CBN’s longest running noontime variety program ‘It’s Showtime’ officially took over the noon slot of erstwhile rival station GMA Network.
During the said episode, the program both celebrated its debut on the main GMA-7 channel, as well as the 48th birthday of main host Vice Ganda.
‘Madlang People’ were treated to a visual spectacle during the program’s first 30 minutes, which included Vice’s performance atop the computer-generated imagery of GMA Network Center’s logo in Quezon City.
Aside from that, guest artists from the Kapuso network, led by the likes of Glaiza de Castro, Sanya Lopez, Gabbi Garcia, Jillian Ward, Lapillus member Chanty Videla, among many others, were featured in the segment ‘Karaokids.’
Real-life mom-and-daughter beauty queens Miss International 1979 Melanie Marquez and Miss Universe Philippines 2023 Michelle Dee were also present in the maiden GMA telecast for the sensational hit ‘Expecially For You’ portion.
The three-hour-long grand launch became the top-trending topic on X, formerly Twitter, as well as the most-viewed noontime show on YouTube and Facebook that day.
‘It’s Showtime’ also created a new record-high concurrent view online, when it registered more than 524,000 combined views on the Facebook and YouTube pages of the program, ABS-CBN, and GMA.
The April 6 episode only trails behind the finale episode of ‘FPJ’s Ang Probinsyano’ in August 2022, which garnered more than 530,000 live concurrent views on Kapamilya Online Live.
Apart from the winning online viewership, its television performance did not lag behind.
According to the overnight data gathered by Nielsen Philippines’ National Urban Television Audience Measurement People Ratings, ‘It’s Showtime’ posted its new record-high TV rating of 9.6%.
The said figure is the combined viewership rating across Kapamilya Channel, A2Z, GMA, and GTV, which simultaneously broadcast the show.
The Kapamilya noontime program led by more than half against its main competitor ‘Eat Bulaga’ on TV5 and RPTV, which obtained a 4.4% viewership rating on the same day.
The April 6 episode of ‘Showtime’ toppled the previous all-time high rating of 5.7%, which it got last February 17.
‘It’s Showtime’ airs from Monday to Saturday at 12:00 nn on GMA, GTV, and A2Z on free-to-air TV, and on the Kapamilya Channel on pay TV.
It streams online via Kapamilya Online Live and Kapuso Stream on Facebook and YouTube, iWantTFC, and is seen worldwide through The Filipino Channel (TFC) and GMA Pinoy TV.